TYR Signs Four Time World Champion Craig Alexander

Huntington Beach, CA- October 5, 2011- TYR Sport Inc. is excited to announce a sponsorship agreement with four-time Ironman World Champion Craig Alexander. Alexander won consecutive Ironman World Championship titles in 2008 and 2009, and most recently won the 2011 Ironman 70.3 World Championship. Alexander previously won the 70.3 World Title in 2006. "It's a great honor for me to partner with a company that has created so much innovation in our sport. The new Hurricane Freak of Nature wetsuit is a perfect example of TYR's commitment to triathlon. I am very happy to be associated with such a quality family-run company," said Alexander upon signing with TYR. Named to Inside Triathlon Magazine’s “10 Greatest Male Iron-Distance Athletes of All Time”, Alexander will race for his fifth world title at the 2011 Ironman World Championships in Kona, Hawaii later this week. “TYR is very happy to have formed a long-term relationship with Craig, a phenomenal athlete of exceptional character,” stated Ryan Dolan, Vice President of Sales for TYR Sport, Inc. “Craig is revered and respected by the entire sporting community, and his down-to-earth demeanor makes him an ideal role model and spokesperson for the sport of triathlon.” Alexander also owns three Australian Long Course Championship victories and more than two-dozen Ironman 70.3 titles. For more information on TYR’s athletes, and the products they race and train in, please visit TYR.com. About TYR TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.