Cookie Policy
Cookie Policy
1. Introduction
This Cookie Policy explains how TYR EU (“we”, “our”, “us”) uses cookies and similar technologies on our website [www.tyr.eu] and our online store.
It describes the types of cookies we use, the reasons we use them, and your rights to control their use.
2. What is a cookie?
A cookie is a small text file stored on your device (computer, smartphone, tablet) when you visit a website.
Cookies allow the site to recognize your device and remember certain information about your preferences or past actions.
3. Types of cookies we use
| Cookie type | Description | Example |
|---|---|---|
| Strictly necessary cookies | Essential for the website to function (e.g., cart, login, security) | Shopify, user session |
| Performance / analytics cookies | Help us understand how visitors use the site to improve its performance | Google Analytics, Shopify Analytics, Northbeam |
| Functional cookies | Allow us to personalize your experience (language, currency, display preferences) | Shopify locale, language preferences |
| Advertising / marketing cookies | Used to display relevant ads on other sites and measure their effectiveness | Meta (Facebook) Pixel, Google Ads |
4. Managing your cookie preferences
On your first visit, a cookie consent banner will appear. You can:
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Accept all cookies,
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Reject all non-essential cookies, or
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Customize your choices via the banner.
You can modify or withdraw your consent at any time by clicking “Manage my cookies” at the bottom of the page or via your browser settings.
Withdrawing consent does not affect the legality of processing carried out before withdrawal.
5. Third-party cookies
Some cookies are placed by third-party partners, including for:
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Traffic analysis (Google Analytics , Northbeam)
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Targeted advertising (Meta/Facebook, Google Ads)
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Performance measurement
These third parties may combine data from your browsing with other information you have provided or that they have collected from your other online interactions.
We recommend reviewing their respective privacy policies.
6. Cookie retention period
Cookies are stored for a maximum of 13 months from the date they are set.
After this period, your consent will be requested again.
7. Legal basis for processing
The use of non-essential cookies is based on your consent (Article 6, §1, a of the GDPR).
Strictly necessary cookies are based on our legitimate interest in ensuring the proper functioning and security of the website.
8. Your rights
Under the GDPR, you have the rights to access, correct, delete, restrict, and object.
You can exercise your rights by contacting us at: eu@tyr.com
9. Contact and complaints
For questions regarding this Cookie Policy or your personal data, you can contact us at:
eu@tyr.com
TYR Europe – 26 quai de l’Alma, 68100 Mulhouse, France
If you believe your rights have not been respected, you can file a complaint with the CNIL (www.cnil.fr).
Cookie Policy
Contact us via email for assistance:
eu@tyr.com
SECURITY
TYR Europe, Inc. implements the highest internet security measures to protect your sensitive information. Your order is encrypted with Secure Socket Layer (SSL) technology, stored behind a network firewall, and is accessible only to a limited number of people, who are all required to keep the information confidential.