TYR Launches FINA Approved American Made Speedsuit AP12 Engineered in the Pursuit of Gold

Huntington Beach, CA – December 6, 2011 – Built in America and engineered in the pursuit of gold, TYR’s new Alchemy Project 2012 speedsuit series redefines the physics of fast. Going far beyond what was previously thought possible, the TYR R&D team utilized the most advanced hydrodynamic technology in developing the FINA approved AP12. Turbo compression fabric, anatomically engineered fit, and bonded four-way lock seams combine to create a ruthless force in the water.

Sleek and explosive, the AP12 uses compression and construction to optimize body position and reduce form drag in the water. Muscles will fire faster, blood flow will be increased, and the core will be engaged. Representing a whole new level of performance, the AP12 sets a new benchmark in speed with its state of the art design.

Racing in the new AP12 speedsuit series will be TYR’s elite team of athletes, which includes World Record Holders and Olympic Medalists. International athletes include reigning world champions Camille Lacourt (France) and Jeanette Ottesen (Denmark), and World Short Course Medalists Markus and Steffen Deibler (Germany). TYR’s team of U.S. athletes led by Matt Grevers (2008 Beijing Gold & Silver Medalist), Ariana Kukors (Current World Record Holder and Former World Champion), Ricky Berens (2008 Beijing Gold Medalist), Megan Jendrick (2000 Sydney Gold Medalist & 2008 Beijing Silver Medalist), Amanda Weir (2004 Athens Silver Medalist), Nick Thoman (World Record Holder), and Josh Schneider (American Record Holder) will also look to dominate in the AP12 this race season. 2011 World Champion in the 100m backstroke Camille Lacourt touted AP12’s performance qualities saying: "The AP12 is the first technical suit that I have contributed to by working with the product developers at TYR. The result is stunning! Using the latest technological innovations and adapting them to the extreme demands of competitive swimmers, TYR has made the lightest, most compressive speedsuit. Given the importance of 2012, I know I have the best equipment to face my competitors." Made of a lightweight, hydrophobic micro-filament textile, AP12’s turbo compression fabric provides enhanced stretch and memory retention. Specialized seams combine with sleek designs to optimize body position and reduce drag. Four new race styles (all offered in a new unique Black/Gold engineered print) increase surface area coverage to enhance speed. “Like most swimmers I want to go fast! Anything that can help me go faster I've learned to love and appreciate, and I really appreciate the new TYR AP12 speedsuit! More speed and less pain is the name of the game!" said two-time Beijing Medalist Matt Grevers. The AP12’s hydrodynamic three-panel design is constructed to maximize compression. The combination of bonded seams on the inside and four-way lock seams on the outside creates the lowest possible profile and enhances the durability of the speedsuit. “The AP12 Compression High Back is a genius competitive advantage. In a sport that is won or lost by fractions of a second, the super fast AP12 will give me the edge I need this race season,” said Ariana Kukors, current World Record Holder in the 200m IM. Uncompromisingly superior and unmistakably TYR, the AP12 speedsuit series will be available for pre-order December 6th, with widespread availability in January 2012. For more information on AP12, please visit tyr.com/ap12. About TYR TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.