TYR Launches the TYRFORCE Elite Carbon Lifter: Redefining Weightlifting Performance

Experience 35% greater force production, unrivaled stability, and unmatched efficiency in power and balance.

Seal Beach, CA — October 17, 2024 — TYR is excited to announce the release of the TYRFORCE Elite Carbon Lifter, a groundbreaking weightlifting shoe designed to elevate your performance like never before. Priced at $335, this innovative lifter is now available exclusively online at www.tyr.com in two striking colorways: White/Wood and Black/Gold—the latter developed in collaboration with Squat University.

"We’ve always believed that the right gear can make a real difference," says Matt DiLorenzo. "The TYRFORCE Elite Carbon Lifter embodies that belief. It's designed to empower athletes to reach new heights, and we can't wait to see the impact it will have on their performance."

After rigorous testing at Louisiana State University Shreveport's (LSUS) Human Performance Lab, studies revealed that the TYRFORCE Elite Carbon Lifter outperforms many of the industries top competitive weightlifting shoes, delivering:

• 35% Greater Force Production for Increased Power Output: Amplify your lifts with enhanced power.
• Unrivaled Stability to Ensure Peak Confidence and Control: Stay grounded and in control during your most intense sessions.
• Unmatched Efficiency in Both Power and Balance: Achieve optimal performance with seamless power transfer and balance.

Key Features:

Patented Anatomical Wide Toe Box: Allows natural foot splay for maximum power and comfort.
Carbon Fiber Power Plate: Provides exceptional rigidity and responsiveness.
Electro-Plated Stability Wrap: Offers secure fit and lateral support.
1-inch (25.4mm) Wooden Heel: Enhances lifting mechanics and promotes proper posture.

Building on the success of the acclaimed L-1 Lifter— TYR’s first shoe featuring the patented anatomical wide toe box embraced by CrossFitters, weightlifters, and strongmen—the TYRFORCE Elite Carbon Lifter takes performance to the next level.

The exclusive Black/Gold edition is a special collaboration with Squat University, blending TYR's cutting-edge technology with insights from leading experts in strength training.

Availability:

The TYRFORCE Elite Carbon Lifter is available starting today, October 17, 2024, exclusively at www.tyr.com. Quantities are limited, so be sure to secure your pair before they're gone.

Media Contact:

Corey Berger
Director of Marketing and Partnerships
Email: Cberger@tyr.com

 
About TYR:

Founded in 1985, TYR Sport is a leading manufacturer of competitive swimwear, athletic apparel and footwear. TYR has built a reputation for delivering innovative products that inspire athletes to reach their highest potential.

From its roots in swimwear to its expansion into high-performance footwear like the TYRFORCE Elite Carbon Lifter, TYR continues to set new standards in athletic performance. Collaborating with world-class athletes and experts, TYR is committed to empowering individuals across various disciplines by providing gear that meets the rigorous demands of top-level competition.