TYR Sport Becomes The Official Swim Sponsor of Challenge Atlantic City, USA

Huntington Beach, CA – February 26, 2014 – As an innovator in the swimming and triathlon world, TYR Sport has signed on as the Official Swim Sponsor for Challenge Atlantic City. This will be the inaugural event for the prestigious and global Challenge-Family triathlon series in the United States. Challenge-Family is an international series of triathlons that is changing the face of long ­distance racing around the world. It currently exists in 14 countries outside the U.S. and boasts a total of 40,000 participating athletes and 915,000 spectators. Slated for June 29, 2014, CAC will take place at Bader Field, New Jersey and the surrounding rural communities. It will host a limited group of 1,500 triathletes and 100 relay teams from around the globe. Spanning a whopping 140.6 miles in total, the race includes a 2.4 mile swim in the back bays of Atlantic City; spectators will have the opportunity to view the entire two-loop swim course from one location. TYR is already the official sponsor of USA Triathlon, as well as a sponsor of the World Triathlon Corporation and the TriRock series. By signing on as the Official Swim Sponsor of CAC, TYR continues to keep its finger on the pulse of the ever-expanding triathlon world. The company also gains another prime medium to showcase its groundbreaking swim apparel and technical race gear to a passionate community. Following the swim section of the CAC race is a smooth and fast 112-mile ride up and down the AC Expressway and through the scenic Pinelands State Forest, passing through Hammonton, the Blueberry Capital of the world. The event is capped by a 26.2 mile marathon on the infamous AC Boardwalk, culminating with a Grand Finish at Boardwalk Hall. “Since 1985, TYR has grown into a global and well-respected brand. We are thrilled that TYR has chosen to be on ‘stage’ with us in America as we debut The Challenge experience in historic Atlantic City,” said co-event director Robert “Vigo” Vigorito. “We know the world will be watching, and having TYR as a partner in the event only adds to the excitement of the day.” About TYR Sport Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products. Always in front. About Challenge-Family: Challenge-Family is the global series of long distance triathlons in over a dozen countries that is changing the face of long distance racing around the world. Featuring spectacular courses in iconic destinations, Challenge-Family events focus on delivering the race of a lifetime to athletes of all ages and abilities, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport.