TYR Sports Signs On As Official Eyewear Partner of Wodapalooza

Seal Beach, CA - October 1, 2021 - TYR Sport is proud to announce that it has partnered with Wodapalooza as the Official Eyewear Partner for the 2022 fitness festival celebrating fitness, community, and life.

Located in downtown Miami over January 13th-16th, 2022, the Wodapalooza is an annual international destination for fitness enthusiasts and CrossFit fans.  Throughout the four day event, athletes participate in a wide-variety of fitness tests across Miami’s Bayfront Park, all in an effort to emerge as the victor in their respective division.  The competition is the most inclusive of its kind, featuring 41 different divisions of athletes.  From the top elite, to beginners, masters, and adaptive, there is truly something for all abilities.

As the exclusive Eyewear partner for Wodapolooza, TYR Sport will provide sunglasses to the over 2,000 athletes and 1,000 volunteers. On the tenth anniversary of the event, TYR will activate a retail pop up shop and cool-down zone for the anticipated 40,000+ fans.

“We’re thrilled to partner with Wodapalooza as the Official Eyewear partner for this year’s event,” said Matt DiLorenzo, Chief Executive Officer of TYR Sport. "Launching our sunglass line at one of the largest outdoor fitness festivals in the United States will be the perfect venue to showcase the technical and performance features of our frames and lenses, and we are excited to be able to provide our products to the athletes, volunteers, and spectators.”

“Partnering with TYR, a brand that’s respected as a sports industry leader, will elevate the experience and offerings for all in attendance” said Aaron Anderson, Vice-President of Loud And Live Sports. “We are excited to see TYR become part of the community by joining Wodapalooza, the premier functional fitness competition and community festival. We can’t wait to introduce our fans and athletes to TYR’s incredible new eyewear line. Miami in January is the perfect place to launch this partnership!” 

Built on 36+ years of optical performance and know-how, the all new TYR Optics line brings athletic eyewear to a whole new level. Since its inception three decades ago, TYR Sport has grown to exist as one of the world’s most recognizable swimming and triathlon brands. Founded in Huntington Beach, California, the American company has garnered industry success for major technologies including the celebrated Venzo technical suit. Today, TYR has become synonymous with the most groundbreaking athletes in swimming and continues to be the choice of champions.

About TYR

Named for TYR the Norse god of valor and sacrifice, we're a company built on commitment and discipline.  We've been pushing the limits of innovation to propel athletes to their absolute best for over 35 years.  Whether it's personal records or world championships, we have the hard-earned hardware to back it up.

About Loud And Live

Loud And Live Sports performs at the intersection of athlete representation, sports marketing, live events, and content development. Through management of top athletes in the sport of fitness, providing marketing for brands, and owning and operating the world’s largest fitness festivals, like Wodapalooza, Loud And Live Sports is an agency whose mission is to create world-class experiences.

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