TYR Sport Raises $120,000 for the Breast Cancer Research Foundation® During First Year of Partnership

New York, NY – November 6, 2013 – TYR Sport, a global manufacturer of swim and triathlon gear, is proud to announce it has raised $120,000 for The Breast Cancer Research Foundation® (BCRF) through the premier year of the TYR Pink line. TYR officially presented the funds to the Foundation on Oct. 31, which marks the end of Breast Cancer Awareness Month.

Consisting of swimsuits, caps, goggles and bags, the TYR Pink line offers fresh, innovative products to the swim community. Each time someone purchases an item from the line, TYR donates up to $5 to BCRF.

“The Breast Cancer Research Foundation is inspired by our partnership with TYR Sport,” said Myra Biblowit, president of BCRF. “The company’s commitment and dedication to the breast cancer cause is truly exemplary. This contribution will enable us to continue to support world-class research aimed at ridding the world of breast cancer.”

In October 2013, BCRF committed $45 million to support the work of more than 200 researchers at major medical institutions across six continents. By spending 91 cents of every donated dollar on research and awareness programs, BCRF remains one of the nation's most fiscally responsible charities.

“The entire TYR team is thrilled to help support the BCRF’s efforts, and we are excited to continue our partnership into the future,” said Matt DiLorenzo, chief executive officer of TYR Sport.

About TYR Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products.

About BCRF The Breast Cancer Research Foundation’s mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and to increase public awareness about good breast health. The BCRF has earned four stars from Charity Navigator since 2002 and is the only breast cancer organization awarded an "A+" from CharityWatch. For more information, visit www.bcrfcure.org..