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TYR Sport Signs on as the Official Wetsuit Sponsor for Life Time Tri Series
Lifetime_Tri2Seal Beach, CA- April 22, 2016—TYR Sport, the leading manufacturer of competitive swim and triathlon gear, is proud to join Life Time Tri Series as the Official Wetsuit Sponsor. Life Time- The Healthy Way of Life CompanySM is a comprehensive health and lifestyle organization that offers a personalized and scientific approach to long-term health and wellness. With a portfolio that includes 119 premier facilities in 26 states, athletic events and corporate health services, Life Time helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals each and every day. Welcoming competitors of all abilities, Life Time Tri Series is dedicated to providing a premier triathlon experience to athletes in picturesque locations throughout the nation, year round. With mini event series options in Arizona, Miami and Minnesota, triathletes can even participate in multiple races in the same area. Life Time is also proud to offer Kids Tri and Women for Tri events, as well as CEO Challenges and Indoor Triathlons. From free starting line clinics to endurance coaching, Life Time challenges competitors to “Commit to Tri” at every level, and TYR Sport is psyched to be a part of the action. Through this sponsorship TYR will showcase its brand at some of the nation’s most celebrated races and engage with a new audience of athletes and communities along the way. “We are thrilled to begin our sponsorship of the Life Time Tri Race Series,” said Matt DiLorenzo, Chief Executive Officer of TYR Sport. “As Life Time continues to bring the sport of triathlon to the masses, we look forward to continuing to engineer wetsuits like the TYR Hurricane, that improve performance at every level.” See TYR Sport at the following 2016 Life Time Tri Series events: CapTex, Austin, TX – May 30 Trinona, Winona, MN – June 12 Minneapolis, MN – July 9 Boulder Peak, Boulder, Co – July 10 New York City, New York, NY – July 24 Maple Grove, MN – Aug. 27 Chicago, IL – Aug. 28 Tempe, AZ – Sept. 18 Miami, FL – Sept. 25 About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement. About Life TimeSM – The Healthy Way of Life Company Life Time is a privately held, comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals everyday with the support of a team of dedicated professionals and an array of proprietary health assessments. As of April 2016 the company operates 119 centers in 26 states and 35 major markets under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information is available at www.lifetimefitness.com.